Palm Springs Life Magazine October 2000

ANNUAL DESERT ECONOMIC PROGRESS ISSUE

ON THE COVER — Proving that the desert’s economy is still on a roll, bicycle entrepreneur Lee Iacocca poses for the cover of our Annual Desert Economic Progress Edition. In a fun interview, he discusses his past successes and points toward a future of electrical vehicles. Photography by Richard Reinsdorf of Winston West. Assisted by Paul Rumohr.

FEATURES:

Lee Iacocca: Retirement? Hell No!
Interview by Stewart Weiner. Photography by Richard Reinsdorf/Winston West.
Part-time desert resident Iacocca, the man who gave the world the Mustang and the minivan, sets his sights anew on the baby boomers, this time with a remarkable new electric bicycle and his company EV Global Motors.

The Home Team
By Jean Penn. Photography by Doug Park.
The desert has become a hotbed of entrepreneurship with young savvy businessmen and women setting up shop, hanging out shingles and, in many cases, finding fortune. Read their secrets.

Palm Valley, U.S.A.?
By Hank Stokes. Photography by Ethan Kaminsky.
From time to time someone clever suggests that all nine desert cities merge into one, saving a mint on services and personnel salaries. Two of the desert’s civic leaders, Jean Benson and Rob Parkins, sit down with contributing editor Stokes and discuss how such a merger might work. And why it will happen only when hell freezes over.

A Tale of Nine Cities
By Hank Stokes.
Forget the hype. We sent Stokes out to take an objective and steely-eyed look at the valley’s economy. But even he caught the fever!

SPECIAL SECTION:

2000-2001 Desert Economic Progress Report
Five desert cities — Coachella, Indio, La Quinta, Palm Desert, Palm Springs and Rancho Mirage — strut their stuff on the state of their economies. Also includes a report from Sunline Transit, a leader in the use of clean energy.