Palm Springs Life Magazine October 1998

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ON THE COVER - If ever there was a symbol for the stunning new growth of the desert, it has to be The Gardens on El Paseo due to open this month in Palm Desert. Photo by Andre Toselli for Kaminsky Productions.


A New Bed of Roses
By Hank Stokes. Charts by Hans and Mary Sue DuBach.
Optimism is running rampant throughout the desert economy. Even Desert Hot Springs is smiling! Read this city-by-city report on the good news.

Just For Show
By Rick Du Brow.
Every town in the Coachella Valley wants to attract new business. Read how each of them markets its attractions.

All Together Now
By Pamela Lee Henry.
How did all of these desert towns finally get together and join forces to sell this area? It's an intriguing story.

The Importance of A.S.D.
By Pamela Lee Henry.
A.S.D. stands for "Another Sunny Day" and it's our secret ingredient when luring skilled workers here. How are other industries finding the talent they need?

Thriving Concerns
By Sarah Hagerty.
The whole valley is a beehive of new construction, new restaurants, new business ventures and new enterprises. Here's the latest wrap-up from The Gardens on El Paseo to all the new Palm Springs restaurants and desert hotels.